Work
Our client partnerships go beyond media performance. We deliver nuanced and individualized strategies that align people’s needs with the value brands can provide them.
Scaling Campaigns through Strategic TikTok Activations in MENA
Assembly helped Centrepoint drive growth and boost customer acquisition through a strategic campaign leveraging Video Shopping Ads, TikTok Creative Exchange (TTCX), and Interactive Add-Ons, powered by our STAGE Operating System for streamlined measurement and reporting.
Being a badged TikTok Agency Partner in MENA, Assembly helped Centrepoint drive growth through a strategic collaboration which garnered higher customer acquisition and revenue. Early adoption of Video Shopping Ads in the region and the use of exclusive ad solutions such as TikTok Creative Exchange (TTCX) and Interactive Add-Ons really bolstered the marketing efforts. iOS measurement efforts were supported through SKAN enabled solutions which helped in taking informed decisions. Using our proprietary toolset - STAGE Operating System, campaign measurement, analysis and reporting were streamlined, making the campaign highly efficient and seamless. The success story showcases Assembly and Centrepoint's forward-thinking in digital retail by adopting the latest ad solutions in the industry leading to a 35% increase in revenue, an 88% boost in iOS AOV, and a 6% reduction in Cost Per Install.
Boosting awareness with an always-on, full-funnel strategy
We worked with amika to further amplify reach and consideration with a TikTok-first, full-funnel strategy on their bestselling hair collections.
With the brand’s multi-pronged, always-on strategy that wove together ad tools, creative techniques, and Brand Lift Studies, amika not only crafted hair transformations but also a winning TikTok strategy. The full-funnel approach yielded a 4% brand familiarity rise and a 5% spike in intent to purchase, showcasing the prowess of always-on, full-funnel strategies in driving reach and consideration.
Autodesk Goes “Glocal’’ to Drive APAC Growth
We helped Autodesk break through APAC market complexities to drive cross-regional success and widespread brand adoption in local markets.
Assembly leveraged on-the-ground expertise of 7 different APAC markets to help Autodesk strengthen their brand recognition, optimize their media programs across the local markets’ most important channels and platforms, and drive increased sales. Our strategy significantly improved overall paid search and display performance, driving positive results for Autodesk in the region.
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Best Friends Save Them All
We developed a three-tier approach to testing and optimizing CTV for Best Friends Animal Society.
Best Friends Animal Society looked to expand their brand presence and support fundraising efforts through new channels. Assembly identified the increased engagement of CTV since the pandemic and applied a 3-tier approach for optimized learning and performance. Best Friends Animal Society’s CTV efforts enabled them to reach 14.9MM unique individuals, resulting in a net positive return on ad spend for the new initiative.
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Driving Brand Awareness with CTV
A first in-campaign brand life measurement framework in CTV.
Adobe launched its “Fantastic Voyage” brand campaign to strengthen awareness and rejuvenate the brand in the eyes of younger audiences. With most of the world in lockdown, our team delivered the campaign through The TradeDesk’s extensive CTV ad inventory in ANZ. In an industry-first, we launched APAC’s first in-campaign brand measurement framework, which revealed a 7.3% awareness lift and 14.1% increase in product recommendation.
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Forecasting Call Center Demand with 99% Accuracy
Leveraging advanced data analysis and predictive modeling to staff Virgin Holidays call centers.
We used Virgin Holidays’ wealth of performance data to better identify challenges across the entire business, call center staffing being one area of focus. Through predictive modeling, we built forecasts for call volumes and staffing needs that achieved 99.4% accuracy, leading to 43% decrease in call dropouts, 22% decrease in lost call rate and significant improvement in customer experience.
Entering Korea with NAVER Dominance
We created a hyper-local strategy leveraging NAVER to increase awareness of Adobe’s offering.
Adobe looked to strengthen its organic presence in South Korea but the complex media landscape made it difficult to implement effective SEO strategies and limited the website’s full potential to drive traffic. Our SEO team realigned their approach towards NAVER optimization, creating highly relevant localized content using NAVER’s native blogging platform, successfully growing website traffic to Adobe.com by 364% in just 3 months.
Launching A New Marketplace Experience
We worked with popular fashion brand group, Azadea, to launch their new online marketplace leveraging Instagram Reels.
We worked with popular brand group, Azadea, to leverage the power of Instagram Reels and top fashion influencers to drive new and existing customers to their brand new online marketplace. The campaign resulted in 9.7% ad recall and 3.1% rise in purchase intent.
Hungry For New Markets
We positioned challenger, Uber Eats, as a premium food delivery service in new markets across APAC.
Uber Eats wanted to crack the Korean market, but needed to gain a nuanced understanding of consumer behavior across each district. We provided in-depth customer research to help tune into local audiences, with granularly targeted media journeys and messaging to transform the brand from an unknown challenger into a go-to choice for premium food delivery. Through the paid media campaign, Uber Eats saw 600% increase in app downloads and 488% increase in brand search volume.
A Race for Life
Omnichannel strategy that targeted a niche, life-saving audience – COVID-19 survivors.
Vitalant needed to drastically increase the supply COVID-19 Convalescent Plasma (CCP). In 10 days, Assembly built a cross-channel media strategy with advanced targeting to find audiences who had recovered from COVID, encouraging them to donate their blood to save lives. Vitalant increased plasma donation by 87% in just 2 months, making them the largest collector of CCP.
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Revealing New Audiences With Programmatic
Driving plan subscriptions with smart use of data and machine learning.
The Malaysian government launched a subsidy program to help low-income individuals stay connected during the pandemic. In the absence of accurate income data, we utilized a 1P data-driven strategy and machine learning through programmatic to identify and target the audience. The campaign successfully converted over 750k new sign-ups in just 2 weeks – and gave crucial access to mobile data to those who needed it.
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#EyesFeelBright Omnichannel Campaign
We helped luxury skincare brand, La Mer, create a full-funnel, omnichannel media strategy for #EyesFeelBright.
To continue fueling sales after the busy holiday season, we helped luxury skincare brand, La Mer, create a full-funnel, omnichannel media strategy for their #EyesFeelBright campaign. The campaign delivered a customer journey that seamlessly guided the target audience through the purchasing funnel to maximize campaign performance, successfully driving exponential growth in online sales for the La Mer Eye Concentrate.
