Vote for Assembly's SXSW 2025 Panel Picker Sessions
From the rise of immersive consumer experiences to the enduring brand-building power of athletes, marketing’s biggest trends are set to converge in Austin for SXSW 2025. The SXSW Panel Picker is now LIVE – make your voice count by voting Assembly's panels today!
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From the rise of immersive consumer experiences to the enduring brand-building power of athletes, marketing’s biggest trends are set to converge in Austin for SXSW 2025. The SXSW Panel Picker is now LIVE – make your voice count by voting Assembly's panels today!
Read through the proposals below and cast your votes today! It takes less than ten seconds:
- Click through the links to each panel
- Create an account
- Click the UP vote in the top right portion of each panel page to vote.
Voting closes on August 18. See you in Austin!
(re)New(ed) Kid on the Block: Reinventing Heritage Brands
with 72andSunny, General Motors and Fossil Group
Can heritage brands still be the new kid on the block? Absolutely. In a rapidly evolving market, staying relevant means more than just holding onto history—it’s about reinvention, innovation, and bold new moves. In this panel, industry leaders and creative masterminds from top heritage brands share their secrets to staying fresh and exciting in today’s fast-paced world. Learn how these brands leverage their rich histories while embracing cutting-edge strategies to captivate new audiences and retain loyal customers.
They Ain’t Dead Yet: Tapping into the “Forgotten” Generation
with National Research Group, Dotdash Meredith and AARP
Think the “Forgotten” Generation is out of the game? Think again. This panel will bring together agency powerhouses and visionary brand leaders to unveil the untapped potential of this overlooked demographic, Generation X. Discover why brands can no longer afford to ignore the buying power and influence of the generation that still rocks the boat. Our expert panelists will dive into innovative strategies, compelling case studies, and cutting-edge campaigns that have successfully engaged this savvy audience.
Living Billboards: Athletes in the Social Media Era
with Peloton, NFL, and SHE Media
Athletes have become influential figures not only in sports but also as brands in their own rights, particularly through social media. This panel will discuss the transformation of athletes into marketable entities, the dynamics of athlete-brand partnerships, the impact of social media on athlete endorsements, and ethical considerations surrounding personal branding and sponsorship deals. An interesting topic on the evolving landscape where athletes navigate between personal authenticity and commercial appeal in the digital age.
A Day Late and a Dollar Short: Regulators vs. Political Ads
with Axios and MiQ
Since Barack Obama’s unprecedented use of the internet to power his 2008 campaign, the shift towards digital media in political advertising has been stark – with an estimated $4B to be spent in the 2024 election cycle. Unfortunately, government regulators have not updated disclosure requirements to meet this new normal – exposing tremendous vulnerabilities to the American electoral system, especially in an era of nearly unlimited money in campaigns. With advancements in AI and other AdTech sure to change political campaigns forever, it remains to be seen whether regulators can keep up.
Content Creation and Content Reality - The Joy of Social
with Movers + Shakers, Peloton and Carelon Behavioral Health
In today’s digital age, the term “content” has evolved beyond its traditional meanings. Originally synonymous with satisfaction and happiness, it now predominantly refers to the material produced and consumed in media. This panel delves into the dual role of content: as a medium for creation and as a catalyst for spreading positivity, empathy, and joy in the media landscape. By exploring the intersection of content creation and happiness in media, this session aims to inspire creators, industry professionals, and audiences alike to harness the power of media for good.
Is it too Late? Mastering Investments at Every Life Stage
with She Wolfe of Wall Street, Investopedia, and PulteGroup
This panel brings together financial experts and innovative marketers from leading brands to reveal how to conquer financial hurdles and master investments at every life stage. From fresh graduates to seasoned professionals, and those nearing retirement, this session will arm you with the tools and inspiration to turn hesitation into action.
Game On: Immersive Advertising, Brands, and Entertainment
with Activation Blizzard Media, Lenovo, and Odeeo
Delve into the evolving landscape where gaming intersects with advertising and entertainment. This panel will discuss how brands are leveraging gaming platforms to reach audiences through immersive and integrated advertising strategies. This includes taking a deep diver into successful brand partnerships with gaming companies, effective monetization models within games, the impact of in-game advertising on user experience, and the future trends shaping this dynamic industry.