Global omnichannel agency Assembly has been named a Media Agency of Record for Lenovo, one of the world’s largest technology companies. Assembly will lead Lenovo’s full-funnel paid media program for its consumer (including Yoga and Lenovo Legion gaming), commercial (including ThinkPad), and small and medium-sized business segments (including ThinkBook) across North America, Europe, the Middle East, Africa, and Latin America.
Lenovo has brought Assembly on to strengthen its audience-centric and insight-led media approach, with an emphasis on data convergence, performance measurement, and technology, to drive greater marketing effectiveness. The appointment supports the operationalization of Lenovo’s global marketing strategy, which sees agency partners and Lenovo’s Global Media Strategy Center of Excellence working together in an innovative hybrid model.
“As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernize as we navigate this new environment,” said Gina Qiao, Senior Vice President and Chief Strategy and Marketing Officer at Lenovo. “We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”
Lenovo represents one of the world’s widest portfolio of technology devices, solutions and services, with a bold vision to deliver Smarter Technology for All, from smarter supply chains to human-centered technology that improves the lives of communities everywhere.
“It's such an exciting time to partner with Lenovo. With huge opportunities for transformation and growth, we look forward to bringing data, technology, and omnichannel media solutions to Lenovo’s global marketing strategy,” said James Townsend, Global CEO of Assembly and Global CEO of Stagwell Media Network. “This is a partnership aligned in the ambition to continue transforming marketing and we’re grateful for the opportunity to work alongside the whole Lenovo team.”
Assembly is part of Stagwell, the challenger network built to transform marketing.
“Lenovo is a world-class, globally-recognized brand, and we look forward to growing their business and transforming their marketing capabilities for the future,” said Mark Penn, Stagwell CEO and Chairman.
Assembly’s appointment is effective April 2022. The terms of the deal were not disclosed.