Assembly Further Invests in MENA, Bolsters Saudi Operations

Assembly, a leading global omnichannel media agency part of the Stagwell (STGW) Global Network, announces the relocation and expansion of its Riyadh operations into a new office space at Tatweer Towers. Assembly's office relocation marks a significant milestone in its commitment to the MENA region with this KSA expansion, bringing expanded resources and a talented workforce to better serve Assembly's vision to create more connected omnichannel experiences to make clients' brands perform.

This upgraded office, strategically situated between the Kingdom Tower and the King Abdullah Financial District (KAFD), will double Assembly's capacity in Riyadh, reinforcing its dedication to the Saudi market. The relocation aligns with Saudi Arabia's Vision 2030 initiative, allowing Assembly to support transformative opportunities in one of the region's most vibrant business hubs.

"A new, upgraded Riyadh office space with double the capacity points to our continued Saudi-first investments in MENA," said Faisal Dean, CEO of Assembly MENA. "Through the expansion of our existing office, led by Naguib, we are strengthening our on-ground capabilities to offer innovative and data-driven solutions that make our clients' brands perform. Riyadh is integral to our long-term vision, and this is just the beginning of our journey to scale and grow."

Assembly's proposition to their clients and people, "We find the change that fuels growth," continues to resonate with the region's leading brands. This year, Assembly MENA has brought on major clients to its roster, including entertainment company, MDLBEAST, Electric Vehicle Brand, CEER and the Saudi Company for Artificial Intelligence (SCAI).

Investing in regional talent is also a cornerstone of Assembly's strategy. The expanded Riyadh office allows Assembly to attract and develop local professionals, fostering a team that brings both global perspectives and local understanding. "This expansion is an exciting moment for us," said Naguib Toihiri, Country Director KSA of Assembly MENA. "With a larger, skilled team, we're well-positioned to provide exceptional value to our clients while contributing positively to the Saudi economy."

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