Ramadan 2025: Giant Shopping Spectacle or Authentic Brand Connection?

Ramadan 2025: Giant shopping spectacle or authentic brand connection...which path will you choose?

Lanterns aglow, prayers at sunset, iftar feasts, and late-night Fawazeer shows - these timeless Ramadan moments still capture our hearts. While the holy month's spiritual essence and communal spirit endure, the ways people embrace these traditions are evolving, as they are increasingly getting influenced by offline and online content, and new experiences.  

This provides marketers with an opportunity to connect more deeply with consumers.  

Welcome to our Ramadan 2025 Whitepaper.  

Inside, you'll discover consumer intelligence to help shape standout brand experiences this holy month. We've decoded the consumer behaviours to help you craft your media campaigns that resonate and build lasting connections that impact your brands in the short and long term.

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