Influencer Trend Report - Summer 2023
How to more effectively leverage influencers to drive brand relevancy and achieve your goals.
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Today, there is more social content out there than ever before. We are making more, posting more, and consuming more. Instagram, for example, sees 95M posts per day and TikTok receives over 1B daily video views – and those numbers are on the rise. People also spend more time on social. On average, TikTok users spend over an hour per day on the platform and Instagram users spend just over 30 minutes per day.
The result is a crowded space where product speak alone won't get you noticed. Today’s consumers expect brands to show up in modern, culturally relevant ways. They expect brands to serve them the right message, at the right time, on the right channel, and (this is critical) to make them feel seen, heard, connected, and included along the way.
As this merging of commerce, culture, content, and community is reflected across the social landscape, it all adds up to one thing: brand relevancy. This is a key driver to purchase for the modern consumer and Influencer Marketing is one of the levers we can pull to help drive it. So, how can you more effectively leverage influencers to drive brand relevancy and achieve your goals for the rest of 2023? More on that inside.