Influencer Marketing: Holiday Trend Report 2023
How do you stand out during the busiest shopping time of the year? Our Influencer Marketing: Holiday Trend Report dives deep into the ways influencer content help brands break through the clutter.
Top-performing content on social entertains, educates, or inspires. This is especially true during the holidays when the social landscape becomes even more inundated with content from brands and influencers, family and friends. To break through the holiday noise, brands must find creative ways to catch attention, and with their strong storytelling skills, influencers are one resource we can tap to help do just that.
So, how exactly do you stand out in a crowded social space during the busiest shopping time of the year? Influencer content must be authentic, feel native to the platform, tell a story, add value, and address convenience. Remember: be bold and have fun but stay on brand.This is a great time to test out new content formats and activate trends in real time to catch attention.
As you plan your holiday campaigns, consider ways to leverage influencers for content and visibility to ensure you hit consumers with the right message at the right time and stand out from the crowd.