The New Codes of Luxe
Explore the codes that will define luxury brand performance in the years ahead
The new luxury consumer is not just looking to buy — they’re looking to belong.
Today’s audiences, regardless of affluence, expect more from brands than surface-level aesthetics and elite price tags…especially in this rarified space. They seek empathy over elitism, purpose over perfection, and story over symbol.
With Assembly's legacy of expertise in luxury and commitment to cutting-edge insight, we have combined bespoke primary research with synthesized global data to bring you a comprehensive view of luxury’s shifting landscape — through the lens of media.