2024 Election Outlook Report

Assembly's industry-leading Politics and Advocacy Practice is projecting a record $12 billion in political advertising spend in the 2024 U.S. Election cycle, with $3B expected in the presidential campaign alone. The estimates come from their 2023-2024 Election Outlook report, which underscores the collision of commercial and political advertising in the ‘24 cycle and offers leaders insights into how to prepare. Key takeaways include:  

• $9 Billion Blitz: Advertising spend is projected to hit $9B in down-ballot races, commensurate with the 2022 U.S. midterms, but concentrated in fewer, and fiercer, statewide races for Senate, U.S. House, Governor, and other state/local races.  
• Urban Battlegrounds: Consumers in Las Vegas, Reno, and Philadelphia will bear the brunt of the political advertising blitz, ranking among the “hottest” markets in Assembly’s predictions.  
• Colliding Fronts: Competitive statewide and house elections will coincide with presidential swing states – meaning the effects of political advertising will be impossible to ignore in certain parts of the country. Nevada, Arizona, and Pennsylvania are battlegrounds to watch.  

Download the full report to learn more.